What is borderline personality disorder Essay - 1955 Words

According to the DSM-IV(2000), Borderline Personality Disorder is a pervasive pattern of instability of interpersonal relationships, self-image, and affects, and marked impulsivity beginning by early adulthood and present in a variety of contexts, as indicated by five (or more) of the following: 1. Frantic efforts to avoid real or imagined abandonment. 2. A pattern of unstable and intense interpersonal relationships characterized by alternating between extremes of idealization and devaluation 3. Identity disturbance: markedly and persistently unstable self-image or sense of self 4. Impulsivity in at least two areas that are potentially self-damaging (e.g., spending, sex, substance abuse, reckless driving, binge eating) 5. Recurrent†¦show more content†¦Similarly, their self-image can change rapidly from extremely positive to extremely negative. Impulsive behaviors are typical among persons with borderline personality disorder, including alcohol or drug abuse, unsafe sex, ga mbling, and reckless disregard for personal safety. Self-destructive acts such as cutting and burning themselves as well as repeated suicidal threats and behaviors are common. These reactions are often out of proportion to the objective situation. Persons with borderline personality disorder may show powerful expressions of anger, panic, and despair followed by terrible feelings of self-recrimination and guilt. Such emotions are often superimposed on ongoing feelings of emptiness and loneliness (American psychiatric association, Consumer Family Information 2001). As a result, borderline personality disorder (BPD) is considered heterogeneous syndrome manifested by a vulnerability to affective instability, cognitive-perceptual distortions, and behavioral dyscontrol in the context of a chronically unstable interpersonal style. At times of interpersonal stress, patients with BPD often present an acute symptom picture characterized by (1) affective states, such as depression, anger, and hostility, (2) cognitive and perceptual distortions, chiefly schizotypal symptoms such as referential thinking, paranoid ideation, illusions, and dissociation, and (3) impulsive-aggressiveShow MoreRelatedBorderline Personality Disorder And Mental Health Disorder1726 Words   |  7 PagesBorderline Personality Disorder â€Å"What does borderline personality mean, anyhow? It appears to be a way station between neurosis and psychosis: a fractured but not disassembled psyche. Though to quote my post-Melvin psychiatrist: It s what they call people whose lifestyles bother them,† (Kaysen, 2014). Borderline personality disorder is a very serious mental health disorder and it has been around for many years. It is, like the quote says above, people whose lifestyles bother them. They don’t haveRead MorePsychology : Borderline Personality Disorder1323 Words   |  6 PagesRunning head: Borderline Personality Disorder The Study of Borderline Personality Disorder Olivia Wright Blue Ridge Community College Abstract Borderline personality disorder (BPD) falls into cluster b category which is characterized as dramatic, emotional, or erratic disorders. People with borderline personality disorder are characterized by their volatile and unstable relationships; they tend to have persistent problems in early adulthood, with frequent hospitalization, unstable personalRead MoreBorderline Personality Disorder ( Borderline )1749 Words   |  7 Pages Borderline Personality Disorder Could you picture yourself being brought face to face with an individual who has a personality similar to a mine field? In other words where or when he/she will explode is never known. This type of personality disorder is called borderline personality disorder. Borderline Personality Disorder is one of the most scariest and hidden disorders that have baffled our society as well as many health professionals for many years. The DSM IV defines borderline personalityRead MoreBorderline Personality Disorder : Psychological Disorder1333 Words   |  6 Pages Borderline Personality Disorder Kelsea P Porter Psychology Mrs. Kline 22 November 2015 Borderline Personality Disorder When instructed to write a 3-5 page paper over a psychological disorder I wondered to myself what disorder could I do to interest me enough to take so much time to look into. What one disorder would I have to force myself to research and write about that would not be completely painful? This is when I decided to write my paper over the Borderline Personality Disorder, the disorderRead MoreBorderline Personality Disorder Essay1142 Words   |  5 PagesBorderline Personality Disorder Borderline Personality Disorder is a pattern of instable moods, relationships, and a sense of identity. The Borderline Personality Disorder is usually found in the Axis I of the DSM-IV, it is can be qualified as a mood disorder because of the disturbance in mood and most Borderlines tend to have substance abuse problems, which is also found in Axis I. But Borderline Personality Disorder can also be categorized in the Axis II, because it is a personality disorderRead MoreBorderline Personality Disorder ( Borderline )1361 Words   |  6 Pages Borderline Personality Disorder is named borderline personality disorder because at one point in history they considered this disorder to be on the â€Å"borderline† between neurosis and psychosis. Borderline personality disorder is a severe mental disorder that impacts an individual’s behavior, relationships, and mood. The disorder usually begins during adolescence or young adulthood. People with BPD have a tendency of rapid change in attitude or feelings toward others because they cannot regulateRead MoreDiagnosis and Treatment of Borderline Personality Disorders Essay1197 Words   |  5 Pagesdiagnostic process for personality disorders currently covers a broad scope of various tests and symptoms, causing a source of frustration for psychiatrists (Aldhous). The symptoms and side effects of several personality disorders can tend to blur together, making diagnosis challenging (Aldhous). Most psychiatric patients are diagnosed with several personality disorders at onc e, with twenty percent of people with personality disorders simply diagnosed with a â€Å"personality disorder not otherwise specified†Read MoreBorderline Personality Disorder ( Bipolar Disorder )1653 Words   |  7 PagesIV four types of psychopathology describe Borderline Personality Disorder: affective disturbance, impulsivity, cognitive problems, and intense unstable relationships. Before diagnosis, Doctors must establish that patterns of affective instability, impulsivity, and unstable relationships have been consistent over time. Therefore, obtaining the patient’s detailed history is crucial. Many of the same features can be found in patients with Bipolar Disorder. Dysphorias, hyperactivity, impulsivity, andRead MoreBorderline Personality Disorder And Mental Disorders844 Words   |  4 PagesAs stated previously, Borderline Personality Disorder is misdiagnosed for possible several reasons. One reason co-occurrence, individuals may come into the therapist office complaining about depression, and not bring up the signs that are associated with Borderline Personality Disorder. Therapists are unaware and only treats the signs of other mental disorders. The common misdiagnosis symptoms are seen in bipolar, antisocial and substance abuse. According to SAMSHA, early detections and interventionsRead MoreBorderline Personality Disorder ( Borderline )1274 Words   |  6 PagesPaper: Borderline Personality Disorder Borderline personality disorder is a serious mental illness that directly affects one’s behavior, moods, and relationships/socialization skills. Borderline personality disorder often is associated with co-occurring disorders like depression, suicidal behaviors, anxiety, abuse of drugs and alcohol, as well as eating disorders. The behavior of a person diagnosed with borderline is also described to erratic and impulsive. The cause of borderline personality disorder

Analysis Of Graduation Day By Maya Angelou - 728 Words

Are encouraging words the uniting force when fighting injustice? In â€Å"Graduation Day,† Maya Angelou addresses how encouraging words affected the injustice she faced as a child. Angelou informs her audience about the influence encouraging words had on her and the people in her community. These uplifting words united her community in a time of overwhelming bias. Encouraging words unite oppressed people to fight injustice. Spiritual words unite communities to fight injustice and practice in good works. First, Angelou’s minister spoke encouraging words to the community the Sunday before Graduation about the trials they will face. The minister not only spoke to the graduates but also anyone fighting injustice. The minister exhorted, â€Å"‘Let your†¦show more content†¦Angelou’s encounter with her brother speaks volumes to the character he has. Not only did his words encourage, but his actions did as well. Her brother’s calming demeanor help ed unite his family in such an important and crucial time in Angelou’s life. Angelou’s mother then helped her by comforting her physically and emotionally. Angelou explains her mother’s compassion, â€Å"†¦if Momma hadn’t reached for my hand I would have drifted back to Bailey and Uncle Willie, and possibly beyond. She made a few slow jokes about my feet getting cold, and tugged me along to the now-strange building† (Angelou, 2014, p. 184). Angelou’s mother assures her that she can do this and encourages her to keep going. These moments with her family positively changed her. Although the actions did encourage Angelou, the words made a larger impact. The demeanor and eloquence in which Angelou’s mother and brother spoke kept her calm and united her with the rest of her family. This validates that words from family members have an enormous effect on people. Empowering words instill an overwhelming sense of pride. Finally, Angelouà ¢â‚¬â„¢s classmate Henry Reed unifies the community with his encouraging words. Reed’s speech is entitled â€Å"To Be or Not to Be† and completely changes the tone set by the earlier speaker, Donleavy. â€Å"His voice rose on tides of promise and fell on waves of warnings. The English teacher had helped him to create a sermon winging through Hamlet’s soliloquy† (Angelou, 2014, p. 187). Reed’sShow MoreRelatedMaya Angelou Response Essay717 Words   |  3 Pageshistory since colonial times. In her essay â€Å"Graduation,† Maya Angelou recollects the experience of her eighth grade graduation in the 1930s to examine the personal growth of humans caught in the adversity of racial discrimination. Through narrative structure, selection of detail, and use of imagery, Angelou encourages young blacks to follow their ambitions with pride, despite what the â€Å"white man† thinks of them. Through her narrative structure, Angelou aspires for young black students to maintainRead MoreI Know Why the Caged Bird Sings - Maya Angelou6502 Words   |  27 PagesAnalysis: Chapters 1–5 The lines from the poem Maya cannot finish, â€Å"What are you looking at me for? I didn’t come to stay . . .† capture two of the most significant issues she struggles with in her childhood and young adulthood: feeling ugly and awkward and never feeling attached to one place. First, Maya imagines that though people judge her unfairly by her awkward looks, they will be surprised one day when her true self emerges. At the time, she hopes that she will emerge as if in a fairy-taleRead MoreThe Honor Roll Award : The Outstanding Achievement Award1673 Words   |  7 Pagesabout impressing others. Now that I had to choose my potential career path, I had absolutely no idea where to begin. I ended up seeking help from the one person I’d least expect. My mother. My mom has never attempted to go to college. Back in her day you could secure a decent paying job with very little schooling. You just had to know the right people. My mother has worked as a Registered Nurse at the Laurel’s Nursing Home for the past 35 years but hasn’t ever taken a college credit course. SheRead MoreThe Theory Of The Contingency Theory Essay1878 Words   |  8 Pagesto take on the challenges and the opportunities that await. I had a choice to walk away, or to apply the â€Å"No Matter What Theory.† A true leader will adapt to any circumstances, to rise to the top as a transformational leader. In the words of Maya Angelou, â€Å"I will rise.† Marist Creates â€Å"No Matter What† Leaders Prior to starting Marist, my leadership skills were not developed. With the cognitive tools that Marist is providing me with, I am now on my way to becoming a transformational

Tourism in India Free Essays

string(131) " industry also witnessed an increase in the number of hotel rooms with a growth of 5 per cent during the last three to four years\." www. Yesbank. in The Travel and Hospitality Industry India’s travel, tourism and hospitality industry is one of the fastest growing service industries in the country thanks to a burgeoning middle class, increasing purchasing power, a rising inflow of foreign tourists, and successful government campaigns promoting ‘Incredible India’. We will write a custom essay sample on Tourism in India or any similar topic only for you Order Now In 2011 alone, travel and tourism contributed to 6. 4% of the GDP, and is forecast to rise by 7. 3% in 2012. In terms of employment, travel and tourism directly supported 24,975,000 jobs (5% of employment) in 2011, and is expected to rise by 3% in 2012. Also read: Importance of Advertising in Tourism Industry Foreign Exchange Earnings (FEE) from tourism in 2011 were $16,564 million with a growth of 16. 7% over 2010. 14 Clearly, India is fast becoming a popular tourist destination world over. Between April 2000 and December 2011, the hotel and tourism sector generated a total of $3,195. 70 billion in Foreign Direct Investment (FDI). 15In 2011 alone, the country welcomed 6. 29 million foreign tourists, compared to 5. 78 million in 2010. 16By 2022, international tourist arrivals are forecast to total 11,276,000, generating an expenditure of `1,382. 6 billion. 7 In 2010-11, the travel and hospitality industry faced the challenge of a significant decline in corporate travel due to serious cost cutting by global corporate houses, as well as the fear of terrorism, and a lack of a sense of safety post the 2008 Mumbai terror attacks. However, the hospitality sector has shown resilience, improving its security management and performance. With the growth of budget hotels along with low cost airlines , online travel bookings, and group travel, SMEs in the travel and tourism sector have shown rapid progress. They have been targeting niche markets specializing in corporate travel, leisure travel, and even hitherto unheard services like wedding travel and planning. â€Å"IATA statistics show that today, maximum business is generated in Asia. Asia and particularly India now have a major role to play in shaping this sector while also enjoying maximum share. However, with more disposable income, Indians prefer to travel overseas rather than within the country. We have over 14 million Indians traveling overseas, but the figure for inbound tourism stands at a dismal 6 million – this can definitely increase if we begin to seriously promote India as a destination to be explored and discovered. †, says Vivek Dadhich, Managing Director of Noida-based Bluemoon Travels, a new age travel company offering leisure travel and MICE – travel planning services for Meetings, Incentives, Conventions, and Exhibitions. As per an analysis done by retail consultancy Technopak, at the end of 2010 the Indian hotel industry’s worth was estimated around US$ 17 billion. The share of hotel and restaurant sector in the overall economy is still below 2 per cent. For the last five years the total contribution of the hospitality sector has remained stagnant. Although the overall share increased from 1. 46 per cent in 2004-05 to 1. 69 per cent in 2007-08, but then after the phase of economic meltdown in US the total share again decreased to 1. 45 per cent in 2009-10. India ranks in the 153rd position spending 0. 9% for tourism. The hotel and tourism industry’s contribution to the Indian economy by way of foreign direct investments (FDI) inflows were pegged at US$ 2. 5 billion from April 2000 to February 2011, according to the Department of Industrial Policy and Promotion (DIPP). As per an analysis done by retail consultancy Technopak, at the end of 2010 the Indian hotel industry’s worth was estimated around US$ 17 billion. The share of hotel and restaurant sector in the overall economy is still below 2 per cent. For the last five years the t otal contribution of the hospitality sector has remained stagnant. Although the overall share increased from 1. 46 per cent in 2004-05 to 1. 69 per cent in 2007-08, but then after the phase of economic meltdown in US the total share again decreased to 1. 5 per cent in 2009-10. India ranks in the 153rd position spending 0. 9% for tourism. The hotel and tourism industry’s contribution to the Indian economy by way of foreign direct investments (FDI) inflows were pegged at US$ 2. 35 billion from April 2000 to February 2011, according to the Department of Industrial Policy and Promotion (DIPP). www. oifc. com overseas Indian facilitation center According to the Tourism Satellite Accounting (TSA) research, released by World Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in 2011: * The direct contribution of Travel ;Tourism to GDP is expected to be INR 1,570. billion (US$ 35. 4 billion) (1. 9 per cent of total GDP) in 2011, rising by 8. 1 per cent per a nnum (pa) to INR 3,414. 8 billion (US$ 77. 0 billion*) (2. 0 per cent) in 2021 * The total contribution of Travel ;Tourism to GDP, including its wider economic impacts, is forecast to rise by 8. 8 per cent pa from INR 3,680. 4 billion (US$ 83. 0 billion) (4. 5 per cent of GDP) in 2011 to INR 8,523. 1 billion (US$ 191. 2 billion*) (4. 9 per cent) by 2021. Total Contribution of Travel ; Tourism to GDP Source: World Travel ; Tourism Council The TSA research also states that the sector is expected to support directly 24,931,000 jobs (5. 0 per cent of total employment) in 2011, rising by 2. 0 per cent pa to 30,439,000 jobs (5. 2 per cent) by 2021. Hotel Industry Due to increasing number of foreign tourist arrivals, together with the growth of domestic tourism in the country, the hotel industry is also witnessing continued momentum. The Indian Hospitality industry contributes around 2. 2 per cent of India’s GDP. The industry is expected to reach INR 230 billion (US$ 5. 2 billion*) by 2015, growing at a robust CAGR of 12. per cent. India will be investing around INR 448 billion (US$ 10. 1 billion*) in the hospitality industry in the next five years, according to a report ‘The Indian Hotel Industry Report – 2011 Edition’ by CYGNUS Business Consulting ; Research Firm. The industry also witnessed an increase in the number of hotel rooms with a growth of 5 per cent during the last three to four years. You read "Tourism in India" in category "Essay examples" In the next two years, a total investment of US$ 12. 2 billion (INR 545. 2 billion*) is expected that will add over 20 new international brands in the hospitality sector. Rise of budget hotels in the country, like Ginger Hotels, Lemon Tree, Sarovar Hotels, Fortune Hotels, Ibis and Choice Hotels clearly suggest a huge growth potential in the sector. The Growth Path Foreign tourist arrivals in the country have increased substantially during the past decade motivated by both, business and leisure needs and are further expected to grow at a compound annual growth rate (CAGR) of around 8 per cent during 2010-2014, as per a research report ‘Indian Tourism Industry Analysis’ by research firm RNCOS. In fact, the Tourism sector enjoyed strong growth during 2010, as indicated in the data released by the Ministry of Tourism in January 2011. As per the data, in 2010, the country experienced a strong rebound in the Tourism industry. Foreign Tourist Arrivals (FTAs) * FTAs in India during 2010 were 5. 58 million with a growth rate of 8. 1 per cent as compared to the FTAs of 5. 17 million and growth rate of (-)2. 2 per cent during 2009. * The 8. 1 per cent growth rate in FTAs for 2010 over 2009 for India is much better than UNWTO’s projected growth rate of 5 per cent to 6 per cent for the world during the same period. FTAs during the month of June 2011, was 3. 96 lakh as compared to FTAs of 3. 70 lakh during the month of June 2010 and 3. 52 lakh in June 2009. There has been a growth of 7. 2 per cent in June 2011 over June 2010 as compared to a growth of 4. 9 per cent registered in June 2010 over June 2009. FTAs during the period January-June 2011 were 29. 19 lakh with a growth of 10. 9 per cent, as compared to the FTAs of 26. 32 lakh with a growth of 8. 9 per cent during January-June 2010 over the corresponding period of 2009. * FEE from Tourism in INR terms during 2010 were INR 648. billion as compared to INR 549. 6 billion during 2009 and INR 507. 3 billion during 2008. FEE from tourism in US$ terms during 2010 were US$ 14. 2 billion as compared to US$ 11. 4 billion during 2009 and US$ 11. 7 billion during 2008. * The growth rate in FEE in INR terms during 2010 was 18. 1 per cent as compared to the growth rate of 8. 3 per cent in 2009 over 2008. Therefore, the growth rate observed in 2010 over 2009 was substantially high. The growth rate in FEE in US$ terms during 2010 was 24. 6 per cent as compared to a decline of 3 per cent in 2009 over 2008. Therefore, in US$ terms, also growth rate observed in 2010 was positive and substantially high. * FEE in INR terms during the month of June 2011 were INR 54. 4 billion as compared to INR 47. 5 billion in June 2010 and INR 38. 0 billion in June 2009. FEE in US$ terms during the month of June 2011 were US$ 1. 2 billion as compared to FEE of US$ 1. 0 billion during the month of June 2010 and US$ 0. 7 billion in June 2009. * The growth rate in FEE in INR terms in June 2011 over June 2010 was 14. 5 per cent as compared to 25. 0 per cent in June 2010 over June 2009. The growth rate in FEE in US$ terms in June 2011 over June 2010 was 18. 9 per cent as compared to the growth of 28. 1 per cent in June 2010 over June 2009. * FEE from Tourism in INR terms during January-June 2011 were INR 351. 6 billion with a growth of 12. 1 per cent, as compared to the FEE of INR 313. 7 billion with a growth of 27. 1 per cent during January-June 2010 over the corresponding period of 2009. * FEE from Tourism in terms of US$ during January-June 2011 were US$ 7. 8 billion with a growth of 14. 2 per cent, as compared to US$ 6. billion with a growth of 36. 6 per cent during January-June 2010 over the corresponding period of 2009. Visitor exports are a key component of the direct contribution of the sector. According to the TSA research, India is expected to attract 6,179,000 international tourist (overnight visitor) arrivals in 2011, generating INR 678. 6 billion (US$ 15. 3 billion) in visitor exports (foreign visitor spending, including spending on transportation). By 2021, international tourist arrivals are forecast to total 11,149,000, an increase of 6. per cent pa generating expenditure of INR 1,344. 7 billion (US$ 30. 3 billion*). Visitor Exports and International Tourist Arrivals Hospitalityindia. com Tourism in India is the largest service industry, with a contribution of 6. 23% to the national GDP and 8. 78% of the total employment in India. Indiabiz. com According to Economic Survey of 2010-11 the average annual growth rate of hotel and restaurant sector has been 8. 8 per cent for the period during 2005-06 and 2009–10. However, last two years have not been quite pleasant for the sector as growth faltered badly. Till five years ago, the sector was registering a growth of around 15 per cent but slowdown in the economy has affected the growth prospects of the sector badly and the growth rate has dropped into single digit level. The sector registered negative growth (-3. 41 per cent) in 2008–09 over the year 2007–08, which was due to the adverse global economic conditions in this year. But, the sector is back in the positive growth territory and clocked a growth of 2. 2 per cent in 2009-10. Annual growth rate (in per cent) Year|   2005-06|   2006-07|   2007-08|   2008-09|   2009-10| Hotels ; Restaurants| 17. | 14. 4| 13. 1| -3. 1| 2. 2| Source: Economic Survey 2010-11 Growth Prospects Healthy economic growth recorded in past few years, especially in the services industry, has led to increase in business travel. Higher disposable income and affordability have increased domestic leisure travel in India. Foreign tourist arrivals in India have also grown. The industryâ€℠¢s performance was hit in 2009 due to the global economic slowdown, terror attacks in Mumbai (November 2008) and H1N1 virus. However, the industry has shown signs of recovery in the first half of 2010. This is a clear indicator that the long-term prospects for the Indian travel and tourism industry are bright. India is expected to witness increased tourist activity both in the business and leisure segments in the coming years. International inbound traffic is expected to grow rapidly with increasing investment and trade activity. India has been identified as one of the fastest-growing countries in terms of tourism demand. The travel and tourism demand is expected to reach US$ 266. 1 bn (` 14,601. 7 bn) by 2019. During 2004–2009 travel and tourism demand in India increased at a compound annual growth rate (CAGR) of 16. % to US$ 91. 7 bn (` 4,412. 7 bn) and foreign exchange earnings from tourism increased ~13% to US$ 11. 39 bn. Some prominent players : Sahara group, viceroy hotels,Carlson, UAE based Istithmar hotel, Netherlands based Golden Tulip Hospitality group, IRCTC, Leela Palace and resorts, DLF Universal Major players: Indian Hotels Company Limited (the Taj group) EIH L imited (the Oberoi group) ITC Hotels Limited Indian Tourism Development Corporation Small chains: Hotel Leela Venture Asian Hotels (Hyatt International Corporation) Bharat Hotels Public Sector Chain: ITDC and HCI Govt initiatives: Incredible India Atithie devo bhava Porter’s five forces: Threat of substitute goods: Presence of many hotels around the corner Hotels have varying price ranges and amenities and it is difficult to predict customer’s choice of choosing a hotel. The internet makes the overall market more efficient while expanding the size of the potential market and creating new substitution threats. Another hotel chain may erode your customer base with a newly formulated internet approach or marketing campaign. Bargaining Power of Buyers: Business persons choosing a hotel are tech savvy and find it easy to search for cheaper hotels in internet and book them. This eliminates middle men and intermediaries which in turn increases the bargaining power. The cost of switching is very low, which is again a high bargaining power on the side of buyers. This industry has numerous customers who are  relatively very small in size. Loss of  a single customer has little impact on a hotel company and this drives down the buyers  bargaining power. Rivalry among existing competitors The rivalry among competitors in the hotel industry is fierce. When potential customers can learn about a hotel on line, the internet reduces the differences among competitors. People tend to seek the best price for the best experience and the tendency is to reduce price to be competitive. The internet covers wide geographical areas so the market is widened increasing the number of competitors. Barriers to entry: Initial investment cost is very high. A vital barrier would be differentiation. A hotel that can differential itself by location, by service, amenities or some other quality has the potential to attract and keep its clients. Another barrier to entry would be expertise. Unfortunately, in a mobile society employees frequently leave one hotel chain to work in another and they take that expertise in terms of training or of experience with them. It is in the areas of expertise and of differentiation that a hotel can make the greatest impact on its client and thereby on its bottom line. Economies of scale are also a huge factor in this industry. Profitability of hotel chains is  drastically higher  than individual operations. A new entrant cannot  compete with established players in terms or quality and price  if they cannot establish significant economies of scale. High exit barriers because of the specialized assets. Bargaining power of suppliers: Two key suppliers for hotel industry are labour and real estate. The number of suppliers for  the Hotel industry is quite large and each supplier  is very small in size compared to the leading players in the industry. These few  powerful players are indispensible to the suppliers. Substitutability of the suppliers is also quite feasible and inexpensive. Switching between real estate agents is not going to affect  a particular Hotel company significantly. However in terms of quality, training centers for employees and ICT  manufacturers who provide IT systems that for property management are relatively more difficult to replace. Therefore in terms of  substitute suppliers industry attractiveness is  moderately high. Industry’s threat of backward integration is pretty high since large hotel chains like ITC or IHCL  would have no qualms expanding into the real estate  business or developing employee training facilities in-house. Technology: Innovative designs, technological advancements and next generation interior concepts are keys to maintaining the Indian hospitality industry’s success and to attract the next generation of customers. The concept, design, plan, materials, technology each aspect used in a hotel, restaurant or any property is ever changing and breaths technology for advancement and recognition. The brand loyalty increases with the concept and luxury of the hotel, no more with names. Technology plays a vital role in helping hotels expand and provide great services to the next generation of travellers. Availability enquiries, travel arrangements, local transport, gate entry, reception desks, elevators, room, in-room features and everything travellers see and touch hotel are enhanced with the right technology and concept. To harness India’s tourism potential, several efforts are being taken for opening new destinations and exploring niche segments. However, infrastructure facilities such as air, rail, road connectivity, and hospitality services at these destinations and the connecting cities are inadequate. This remains a major hurdle for development of tourism. Roadways form a vital network in the tourist industry with almost 70% tourists in India travelling by road. Moreover, many tourist circuits depend on roads. Despite numerous efforts to improve road infrastructure, connectivity remains a major problem. There is a greater need for strengthened road and rail network, development of more expressways, and tourist-specific routes to improve connectivity to various locations across different regions. Aviation infrastructure is also critical since it is a major mode of entry for inbound tourism. Passenger traffic is expected to increase in the coming years; however infrastructure facilities at airports are cause for concern. Expansion and development of airports at major gateway cities is underway to cater to the increasing passenger traffic. However, in addition, airport facilities at important secondary cities and tourist destinations also need to be improved to be able to handle greater passenger traffic. How to cite Tourism in India, Essay examples